Press Release: Boris FX Announces Boris RED Version 5

For Immediate Release

Boris FX Announces Boris RED Version 5
New Support for Adobe CS5 and 64-bit Operating Systems, 30+ New Filters

Marlborough MA ? June 2, 2010 ? Boris FX, the leading developer of
integrated effects technology for video and film, today announced
Boris RED Version 5. Boris RED is an integrated 3D compositing,
titling, and effects application designed for Adobe, Apple, Avid,
Grass Valley, Media 100, and Sony video editing software. Boris RED 5
introduces support for 64-bit applications such as Adobe CS5 and Sony
Vegas 9, adds 30+ new filters, and provides a score of new user
interface and workflow enhancements including ergonomic panels, a
curve editor, and a spreadsheet-style keyframe editor window.

?Boris RED Version 5 brings RED?s award-wining 3D compositing,
titling, and effects capabilities to 64-bit video editing
applications,? commented Boris Yamnitsky, president and founder, Boris
FX. ?30+ new filters cover many common post-production tasks including
3-way color grading, the ability to uprez SD video to HD, video noise
reduction, and a range of image restoration tools.?

Boris RED 5 New Feature Highlights

? New Support for 64-bit Video Editing Applications. Boris RED 5 will
support Adobe CS5, CS4, and CS3 under 64-bit and 32-bit Macintosh and
Windows operating systems and Sony Vegas 9 under 64-bit and 32-bit
Windows operating systems.

? New 3 Way Color Grade Filter provides a professional color grading
process complete with three custom color wheels for pedestal/gamma/
gain adjustment.

? New Noise Reduction Filter smoothes out video noise using spatial
and temporal information derived from the video clip – especially in
dark areas of an image.

? New UpRez Filter for high-quality SD to HD conversions, facilitating
the resizing of image clips while minimizing the data loss that is
usually associated with resizing media in a host application. The
UpRez filter includes several high-end image processing algorithms to
enhance the sharpness and smoothness of the final result.

? New Pixel Fixer Filter removes bad pixels resulting from a faulty
digital camera sensor or dust on a camera lens. Up to 10 bad spots can
be repaired with a single filter application – without any degradation
of image quality or sharpness.

? New DV Fixer Filter softens or removes diagonal stair-step lines
from a clip captured with a lower-quality camera – without degrading
image sharpness or quality.

? New Smooth Tone Filter smoothes or softens an image while preserving
detail contrast, making skin tones silky-smooth without loss of
sharpness in the image.

? New Lens Blur Filter emulates a popular lens blur or rack defocus
effect where out-of-focus highlights of an image clip take on the
shape of the lens shutter.

? New MatchMove Filter allows users to combine motion tracking with
transformation and compositing of a layer. Users can lock the movement
of one image clip to another image clip using Boris RED?s built-in
motion tracking capability.

? New LED Filter makes an image, clip, or text element with alpha
appear as though it was constructed out of an array of blinking or
solid LED lights.

? New Prism Filter simulates the photographic effect of chromatic
aberration in which a bad lens generates prismatic color fringing
along edges of high contrast within the image.

? New Scan Lines Filter generates rolling RGB scanlines over the
source image clip, emulating the effect of a computer monitor which
was shot on video tape or film. The filter also includes a user-
controlled noise generator function for added realism.

? New Damaged TV Filter emulates the appearance of a CRT-style
television that is receiving a bad antenna signal or is in need of
repair – complete with gun offset, distorted edges, image roll, noise,
scan lines, and interference lines.

? New Turbulence Filter generates auto-animated gel-like distortion
fields in an image clip based on input from the built-in noise map and
turbulence controls.

? Other New Filters include Lens Shape, Warp, Morph, Video Morph,
Pencil Sketch, Charcoal Sketch, Cartoon Look, Water Color, Tile
Mosaic, Lightning, and Color Choker.

? User Interface and Workflow Enhancements include drag-and-drop
panels, a curve editor for smooth parameter animation, and a
spreadsheet-style keyframe editor window.

Pricing and Availability
Boris RED 5 will be available in Q3 2010 for an MSRP of $995 USD.
Owners of previous versions of Boris RED may upgrade for an MSRP of
$295 USD. Customers who purchase Boris RED 4.3 as of June 2, 2010 will
be eligible to receive a free upgrade to Boris RED 5.

About Boris FX
Founded in 1995, Boris FX is the leading developer of integrated
graphics and effects technology, delivering 3D compositing and vector
graphic products for broadcast, post-production, film, and multimedia.
Boris products have grown to serve millions of artists worldwide. The
company’s success lies in its ability to integrate and leverage
technologies through strong partnerships with industry-leading
developers such as Adobe, Apple, Autodesk, Avid, Grass Valley, and Sony.

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