Industry Expert Paul Hastings Joins mirada to Drive UK Sales and Operations

Industry Expert Paul Hastings Joins mirada to Drive
UK Sales and Operations

23 June 2010, London, UK ? mirada, the audiovisual content interaction
specialist, today announces that interactive expert Paul Hastings has
joined the team as UK Sales Director. Paul?s role will include
building and managing a UK sales team, overseeing key accounts and
enabling mirada to more effectively cross-sell products from its four
business units to mirada customers.
?Paul?s background in TV production, interactive media and his
experience of driving sales makes him the ideal person to drive mirada
forward in the UK,? says Jos? Luis V?zquez, CEO, mirada. ?His depth of
experience means that Paul has a real understanding of customer needs
and how to meet them across all of our business units. I look forward
to Paul using his experience to build upon our already strong position
in the UK, where our products are installed and live at over 20 of the
UK?s largest broadcasters.?
Paul joins mirada from MiCard, the company that developed and deployed
for Turner Broadcasting the world?s first interactive TV loyalty
scheme. Previously, Paul was Head of Business Development and co-
founder of Mindhouse, the interactive and multi-channel service
delivery platform. While at Mindhouse, Paul was a key player in sales
to the BBC, CNN, ITV, Channel 4 and many others. Paul started his
career at the BBC, producing entertainment programming, before moving
to BBC Resources as Head of the Corporate Production Unit.
?I?m joining mirada at a very exciting time for the company, all four
of its business units are successful and I?m looking forward to
increasing sales of our technologies and looking at how we can more
easily supply solutions across the business units,? says Paul
Hastings, UK Sales Director, mirada.
?I will be looking to develop deeper relationships at strategic
accounts as well as making sure that all our customers can utilise our
solutions to provide the very best in TV services, interactive gaming
and interactive marketing.?
Note to Editors
An image of Paul Hastings is available to accompany this announcement
About mirada
mirada creates and manages services which enable consumers to interact
with and purchase digital content on television, mobile, online and
bespoke devices. mirada?s products and solutions are used worldwide to
deliver interactive TV, VOD, multi-player gaming, digital marketing
and payment services. Its products and services have been deployed by
some of the biggest names in digital media and broadcasting including
Disney International TV, Sky, ITV and MTV Networks.
Headquartered in London, mirada has commercial offices across Europe
and Latin America and operates technical centres in the UK and Spain.
For more information, visit

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