EchoStar-Deluxe form joint venture

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DELUXE AND ECHOSTAR ANNOUNCE DIGITAL CINEMA SATELLITE NETWORK

Joint venture will offer satellite service to digitally equipped theaters in

U.S. and Canada

HOLLYWOOD, CA & ENGLEWOOD, CO – September 21, 2010 – Deluxe Digital Cinema Inc., a subsidiary of Deluxe Entertainment Services Group Inc., and EchoStar Satellite Services, L.L.C., a subsidiary of EchoStar Corporation (NASDAQ: SATS), today announced the formation of Deluxe/EchoStar LLC, a joint venture to build an advanced digital cinema satellite distribution network targeting delivery to digitally equipped theaters in the U.S. and Canada.

This Deluxe/EchoStar Network brings the full power of the digital satellite technology directly to the local multiplex.  With Deluxe as the leading worldwide provider of services in film and digital media to the entertainment industry and EchoStar’s veteran experience as a satellite services provider, Deluxe/EchoStar can deliver traditional 2D and 3D feature films, live events, special content, and other programming developed specifically for digitally equipped theaters at the highest quality and with the most coverage, reliably and efficiently.

“EchoStar Satellite Services has developed a strong partnership with Deluxe, one built on a common foundation of superior service and innovative thinking,” said Dean Olmstead, president of EchoStar Satellite Services. “Deluxe/EchoStar marks the next evolution in theatrical distribution and exhibition and gives distributors and movie theaters confidence in partnering with a proven digital cinema network.”

“We began testing sites around the country with EchoStar about a year ago to determine how best to develop the network,” said Cyril Drabinsky, President and CEO, Deluxe Entertainment Services Group. “The results confirmed that delivering feature films through our satellite network would provide optimum quality and reliability for our customers and present an open platform for easily accommodating a variety of digital delivery services,” added Drabinsky.

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About Deluxe

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to major Hollywood Studios and an international client base. Services include motion picture film processing, printing and distribution; EFILM® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; digital cinema services, digital asset management, digital distribution; and marketing fulfillment services.  Laboratory and post production facilities are located in North America, Europe, and Australia. Deluxe Digital Studios offer home entertainment services in North America, Europe and India.  For more information, please visit www.bydeluxe.com.

About EchoStar Satellite Services

EchoStar Satellite Services L.L.C. is a subsidiary of EchoStar Corporation (Nasdaq: SATS) and provides a reliable network available for aggregation and distribution of video, audio and data domestically and internationally. EchoStar also offers the ViP-TV platform providing IPTV solutions. EchoStar represents a significant source of Ku-band and Ka-band satellite capacity and spacecraft operation services with access to 10 satellites, ground-based teleport facilities, and 24-hour Satellite Access Centers. For more information, visit www.echostarsatelliteservices.com.

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