Press Release: Boris FX Announces New Boris Continuum Unit: Beat Reactor

For Immediate Release

Boris FX Announces New Boris Continuum Unit: Beat Reactor
Audio-driven Keyframe Generation for Adobe After Effects CS5, CS4, and
CS3

Marlborough MA – June 22, 2010 – Boris FX, the leading developer of
integrated effects technology for video and film, announced that a new
Boris Continuum Unit, Beat Reactor, is now available. The Boris
Continuum Beat Reactor Unit offers fast, precise, and flexible ways to
use audio to influence the animation of visual effects parameters in
Adobe After Effects compositions – resulting in dynamic, high-energy
effects that are tightly integrated into compositions.

Beat Reactor can be used within Adobe After Effects to generate
keyframes based on an audio track within the composition. The
keyframes can be used to affect parameters within the composition by
using AE expressions or by copying and pasting the generated keyframes.

?The Boris Continuum Beat Reactor Unit can be used to influence almost
any parameter in an Adobe After Effects composition,? commented Boris
Yamnitsky, president and founder, Boris FX. ?The filter makes it easy
to generate audio-driven effects such as a pulsing light, a glow, or
even an image wipe that follows along with the beat of an audio track.?

The Boris Continuum Beat Reactor Unit is immediately available for an
MSRP of $99 USD. Beat Reactor supports Adobe After Effects CS5, CS4,
and CS3 under 64-bit and 32-bit operating systems. Customers who
purchase the Boris Continuum Beat Reactor Unit or any other Boris
Continuum Unit may credit the price of the Unit towards the full Boris
Continuum Complete plug-in suite. For more information, please visit
the Boris FX web site atwww.borisfx.com.

About Boris FX
Founded in 1995, Boris FX is the leading developer of integrated
graphics and effects technology, delivering 3D compositing and vector
graphic products for broadcast, post-production, film, and multimedia.
Boris products have grown to serve millions of artists worldwide. The
company’s success lies in its ability to integrate and leverage
technologies through strong partnerships with industry-leading
developers such as Adobe, Apple, Autodesk, Avid, Grass Valley, and Sony.

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