[NEWS]: Nadanu Launches Next-Generation E-Charity for Mobile, Desktop, Facebook

Nadanu Launches iPhone, iPad, BlackBerry & Facebook Apps
for Multimedia-Enhanced Mobile, Desktop & Social Network E-Giving

Leading Charities Adopt Nadanu for Donations & Outreach Any Time, From
Anywhere ? Windows & Mac Software Also Available

June 16, 2010 ? New York ? Nadanu Technologies, LLC www.nadanu.com
today announced a range of new mobile and social networking
applications for its unique Push-K giving solution, taking advantage
of the full range of multimedia technologies available on the Web,
desktop and mobile devices as well as social networking sites — all
tied into one easy to use tool.

Based on the ancient Sumero-Akkadian word for ?giving?, Nadanu seeks
to transform the currently complex setup, management, deployment and
usage of electronic giving and interaction with donors into a simple,
fun and accessible experience for users and charities alike.

Leading institutions and non-profits such as The Friendship Circle,
Yeshiva University and Amit Children have already adopted the Nadanu
Push-K? platform for member outreach and donation management that
utilizes both social networking and mobile-based giving to the fullest
in an easy to manage and use solution.

Nadanu?s Push-K platform enables donors to give to their charity at
any time through a fun, interactive giving experience. Through the
multimedia interface, donors drop coins into a custom receptacle: no
more filling out long ?donate now? forms and then clicking ?submit?.
With Nadanu, people are fully engaged through the entire act and
process of giving.

In addition, the organization can deliver content such as video, audio
and text based messaging across every medium Push-K reaches through
one simple backend system. Nadanu enables charities to maintain a
single backend for their campaigns and donor outreach, a value
proposition that has proven to be very compelling for large and small
organizations alike.

Nadanu?s software is immediately available for Apple? iPhone (3G, 3GS
& 4), iPad? and Mac? OS X?, RIM? BlackBerry?, and Facebook? as well as
standard mobile phones and with a Google? Android? version expected by
3rd Quarter, 2010. The Facebook application respects user privacy
settings and allows for fine-grained control as to how you share your
donations with your friends and family. Apps may be downloaded
through the organizations web sites as well as www.nadanu.com.

For consumers:

? Donors register an account in 6 easy steps compared to the average
of 20 fields required through other donate now pages. Donors can use
the system online or download a custom-branded mobile or desktop
application
? Donors drop virtual currency into their receptacle whenever the
moment of inspiration arrives
? When their receptacle is ?full?, the credit card on file is charged
and an automated tax receipt is sent via email
? Donors can create a reminder to give and set a recurring micro-
giving schedule
? Donors can share their cause and fundraising with friends on
Facebook, or through their mobile device

In addition to the newly launched end-user application, Nadanu also
provides a complete turnkey solution (dubbed Push-K) for charitable
organizations, including:

? Simple to use, fully integrate able charity admin panel
? Full access to donor contact information, transaction history and
usage patterns
? Automated branded tax receipt system via email and year end summary
reports delivered to the donor via email
? Campaign tracking of each individual donor and their pending
transactions
? Full Push-K solution of applications, all included and branded
? Organization branding right on the devices of the donors
? Branded iPhone/iPad mobile-enhanced site and launcher
? Branded BlackBerry mobile-enhanced site and launcher
? Branded PC and Mac desktop applications
? Branded registration and download page

?Within two months of our launch, Nadanu has already partnered with
some of the most respected names in charitable giving ? they have
chosen to work with us based on our innovation, our ability to
customize the user experience and to make it engaging and fun to
give,? said Getzy Fellig, co-founder and CEO of Nadanu Technologies,
LLC. ?We want to change everything about the way people think, the
way people give and the way organizations receive. The availability of
our new mobile and Facebook apps blends the best parts of mobile
giving ?any time from anywhere? with the fun, accessibility and
enjoyment of social networking.?

About Nadanu

Nadanu Technologies, LLC is devoted to providing services, technology
and solutions for integrated desktop and mobile giving of charitable
donations in a friendly, graphical and fun way.

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