FxFactory Development Partner SUGARfx Releases MagiMoto Animation Plug-in


Brand new layer animation tool boasts intuitive control capabilities
for simplifying complex animations; manipulation directly within the
editing timeline without keyframes

Boston, MA ? June 17, 2010 ? Noise Industries, developer of visual
effects tools for the postproduction and broadcast markets, announced
that development partner SUGARfx has released a brand new FxFactory
powered plug-in, MagiMoto. FxFactory powered plug-ins are designed by
Noise Industries and their development partners to extend the visual
effects capabilities of Adobe? After Effects?, Apple? Final Cut Pro?,
Apple Motion? and Apple Final Cut? Express applications. MagiMoto
boasts a variety of clever animation capabilities, which allow users
to easily spin, scale, dissolve, throw and wiggle objects. By
eliminating cumbersome keyframes, artists have more time to explore
creative boundaries by manipulating video elements and inventing
combinations of moves and spins yielding limitless animation options.

“SUGARfx designer Ricardo Silva has created a variety of customizable
and expansive animations for some big-name companies and clients. It
is no surprise to me that he would augment his product catalogue by
including something just as creative and complex, yet so easy to use,”
comments Niclas Bahn, director of business development, Noise
Industries. “With MagiMoto, adding motion to images is no longer
boring and tedious.”

“FxFactory is an extremely friendly platform to develop plug-ins for
the Mac editors,” says Ricardo Silva, founder, SUGARfx. “Our latest
plug-in, MagiMoto, provides the perfect tool to animate video layers
inside Apple and Adobe applications. Its simple, yet powerful engine
is sure to satiate many of our users’ requests for automatic moves and
creative animation techniques.”

MagiMoto Highlights
? Easy-to-use animation features, including Dissolve, Scale, Spin,
Throw and Wiggle
? No keyframes necessary
? Customizable transitions for animation projects or slideshows
? Option to save presets or share with other users
? Elegant user interface
? Built-in help tutorials
? On-screen element synchronization feedback

Availability and Pricing of SUGARfx MagiMoto
MagiMoto is available for $49 USD via the Noise Industries website http://www.noiseindustries.com

Adobe After Effects, Apple Final Cut Studio and Apple Final Cut
Express users can also sample hundreds of other FxFactory plug-ins by
downloading the free trial version of FxFactory from: http://www.noiseindustries.com/fxfactory

About SUGARfx Founder Ricardo Silva
SUGARfx founder and broadcast designer Ricardo Silva has worked with
an assortment of well-known entertainment giants including National
Geographic, Discovery Channel, Telemundo, NBC, Univision, TLC, and Fox
Sports International and holds two Emmy?-nominations from 2001 and
2008 for “Outstanding Main Title Design” by the Academy of Television
Arts & Sciences (ATAS). Since joining the Noise Industries development
partner program in 2006, Silva has facilitated the engineering of
numerous image treatment and processing plug-ins for the FxFactory
platform. For more information on SUGARfx, please visit: http://www.sugarfx.tv

About Noise Industries, LLC
Established in 2004, Boston, Massachusetts-based Noise Industries is
an innovative developer of visual effects tools for the postproduction
and broadcast community. Their products are integrated with popular
non-linear editing and compositing products from Apple and Adobe. For
more information about Noise Industries, please visit: http://www.noiseindustries.com

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