Boris FX Introduces New AAF Transfer Plug-In for Avid Media Composer 5

For Immediate Release

Boris FX Introduces New AAF Transfer Plug-In for Avid Media Composer 5
Seamlessly Transfer Apple Final Cut Pro Sequences to Avid Media Composer

Marlborough MA ? June 8, 2010 ? Boris FX, the leading developer of
integrated effects technology for video and film, today announced
Boris AAF Transfer, a new plug-in designed for seamless transfer of
Apple Final Cut Pro sequences to Avid Media Composer. Boris AAF
Transfer uses Avid?s new AMA (Avid Media Access) architecture to
transfer Final Cut Pro sequences without the need for transcoding or
rewrapping.

?Improved integration between Adobe, Apple, and Avid continues to be
among the top requests we receive from digital media workgroups,?
commented Boris Yamnitsky, president and founder, Boris FX. ?Our
recently-released Boris XML Transfer plug-in was enthusiastically
embraced for transfer of Apple Final Cut Pro program sequences to
Adobe After Effects. Now, with Boris AAF Transfer, we have leveraged
Avid?s new AMA architecture to facilitate seamless transfer of Apple
Final Cut Pro sequences to Avid Media Composer.?

Boris AAF Transfer Feature Highlights

? Seamless Transfer of Sequences. Transfer sequences from Final Cut
Pro to Media Composer ? without transcoding or re-wrapping the Final
Cut Pro media clips.

? Third-party Effects Compatibility. Boris AAF Transfer supports Boris
Continuum Complete, Final Effects Complete, and many other third-party
effects filters.

? Motion Tab Support. Boris AAF Transfer translates many of Final Cut
Pro?s Motion Tab features including basic motion, crop, distort,
opacity, drop shadow, and speed.

? Alpha Channel Support. Boris AAF Transfer preserves clips with alpha.

? Text Generators. Convert Final Cut Pro?s built-in text generators
into Avid Title Tool effects.

? Time Effects. Boris AAF Transfer supports many of Final Cut Pro?s
time-based effects.

Pricing and Availability
Boris AAF Transfer will be available in Q3 2010 for an MSRP of $299
USD or an MSRP of $399 USD when bundled with the Boris XML Transfer
plug-in for Adobe After Effects. Boris AAF Transfer will support Apple
Final Cut Pro 6 and higher and Avid Media Composer 4 and higher.

About Boris FX
Founded in 1995, Boris FX is the leading developer of integrated
graphics and effects technology, delivering 3D compositing and vector
graphic products for broadcast, post-production, film, and multimedia.
Boris products have grown to serve millions of artists worldwide. The
company’s success lies in its ability to integrate and leverage
technologies through strong partnerships with industry-leading
developers such as Adobe, Apple, Autodesk, Avid, Grass Valley, and Sony.

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